Marketing Plan Outline

A marketing plan outline can be useful to get your started on planning your marketing strategy.

Below is a sample marketing plan outline, together with the main sections:

Example Marketing Plan Outline



Executive Summary

  • Company and Product Overview

  • Date Business Began

  • Names of Founders/Management

  • Number of Employees

  • Location(s) of Business

Market Competitive Analysis

  • Industry Description and Outlook

  • Target Market Summary

  • Evaluation of the Competition

Marketing Strategy

  • Target Customer(s) and Segment(s)

  • Customer Pain Points Addressed

  • Value Proposition

Marketing Tactics & Approach

  • Marketing Mix

  • Channel

  • Budget & Timeline

Sales Strategy

  • Unique Selling Proposition

  • Sales Approach

Summary

Appendix

  • References (relevant articles or sites)

  • Competitor Detail Information

  • Any other market research detail information


Get Started Now with your Marketing Plan Outline

This framework can be a good starting point to put together your custom marketing strategy. Also check out the sections on writing a marketing plan, marketing strategy planning, and defining your marketing mix.